If you’ve been hosting for any amount of time, you know that the only thing that really matters at the end of the day is your search ranking.
Your search ranking is going to affect your bookings in a major way.
If you consistently show up on the first page of Airbnb search results, you’re going to be consistently booked. If you’re buried in the back, you won’t be. It’s that simple.
There are all sorts of tips and tricks out there about how to increase your search rankings. Change your prices daily. Make 1-day price much lower than the rest. Professional photos. Bullet point descriptions in the listings. Mentioning local hot spots by name. Respond to inquiries ASAP. Get and maintain superhost status.
These are all good and important things to maintaining your listing in good standing. But if you’ve already dropped lower than you want to be, they’re not going to pull you back up to the top of the listings.
There is, however, something I’ve found that consistently does do that.
Paid advertising.
Doesn’t have to be a lot of money. In fact, it really shouldn’t be too much money – just a dollar or two a day. Any more than that and you’ll screw up the algorithms. But it’s really incredible how just a few dollars every month can help improve your listing ranking.
Now, of course, there’s a bit of science to this. You can’t just throw money at it and hope it’ll stick. You need to either figure out how to do it properly or hire someone who already knows. (And let’s be real, we both know you don’t have the time to figure it out yourself).
That’s where my friend Renee comes in.
Renee is the founder of Bnb The Smart Way, a company that specializes in marketing Airbnbs and increasing search ranking results for existing listings. They are incredible at what they do, and truly care about their clients and their success.
I suppose at this point I should clarify. This is not just my old college buddy’s business I’m trying to get you to buy into. Nothing like that. I was Renee’s client before I was her friend. I hired her to boost some of my listings, and she’s done such a good job that we’ve also become friends over time.
Anyway, I digress.
I asked Renee for a discount code for my students and readers, and she happily obliged.
So head on over to BNBTheSmartWay to schedule your free evaluation. And use the promo code bnbmadesimple for 10% off her set up costs!