How to find new STR clients

If you’ve been an Airbnb property manager for any length of time, you know that one of the biggest challenges you face is finding good, quality clients to work with.

With many problems, after you figure out a way to solve the issue once you don’t need to deal with it again. It’s one and done.

Unfortunately, that’s not the case with this particular problem.

If you have any desire to continue to expand your management portfolio, you’re going to have to constantly be on the lookout for new clients. This is actually true even if you don’t want to expand, but simply want to stay constant – there will always be some amount of turnover in your clients, and you’ll need to be on the lookout for great partners to replace them with after they move on.

So how to find new STR clients without sounding sleazy or salesy?

For many people (myself included) networking is hard.

Perhaps I should clarify. It’s not hard to talk about what I do, or even to sell myself – I love what I do and could talk about that all day. What’s hard is finding the right people to listen to you, the sort of people who could actually connect you with quality leads and long-term client relationships.

Enter BNI.

BNI (Business Networking International) is a global networking organization whose aim is to connect professionals with each other in meaningful ways and increase annual revenue for all of their members through regular referrals, 1-on-1 meetings, and other similar events.

I just joined my local chapter 2 weeks ago and I’m astounded by the results I’ve already seen.

In that short amount of time, I’ve already gotten 2 quality referrals – the same amount as I’ve gotten the rest of this entire year! I’ve also been connected with professionals in other industries that I need help in, which has also been a huge asset for me.

I have no doubt that the connections I’ll make in this group will be a HUGE boon to me and my business in the coming months and years. I’m so excited to dive in!

So, if you’re a STR property manager and are struggling to find more clients, my advice is this: connect with a networking group of some kind.

BNI is great and has chapters all over the world, but they’re not the only one out there. Do your research, visit a few, and then join the one that’s right for you. But once you join, COMMIT. Plug into the group in as many meaningful ways as you can. You will be amazed at the results you’ll see!